Shoe Clues wins coveted iParenting Media Award for Back to School Accessories

After reviewing thousands of products, iParenting Media has selected Shoe Clues, a Mom Invented product, as a celebrated winner of an iParenting Media Award in the category for 2004s Best Back to School Accessories.

WALNUT CREEK, CA August 26, 2004 -- Shoe Clues are highly durable, educational stickers that teach kids to put the right shoe on the right foot. On each pair of stickers is a lovable animal that, when properly placed in the heel of a childs shoes, will be looking at the other. Children quickly see that if the animals are looking in opposite directions, their shoes will be on the wrong feet. Shoe Clues is a fun tool that helps children put their shoes on successfully and builds confidence!

This is the second iParenting Media Award received by Mom Inventors, Inc. this year. For more information visit: http://iparentingmediaawards.com/winners/4/980-15-36.php

We are delighted with the media attention around Shoe Clues and honored to have our product chosen -- more importantly, we are pleased that this product won an award with such a rigorous testing standard, says Tamara Monosoff, CEO, Mom Inventors, Inc.

I love this productmy son understood the concept at once. He loved showing his friends the stickers in his shoes and how they worked, says one recent customer.

iParenting Medias innovative system of determining the best products in the childrens media and juvenile product marketplace utilizes a thorough evaluation process at three outside review sites for each product: a licensed childcare facility/school, a product expert, and a parent. Three separate evaluations by qualified reviewers, along with a final review by the iParenting Media Awards Executive Committee ensures an objective and credible process.

Each review site completes a comprehensive survey supported by a proprietary technical online platform. Submissions are performed online by the manufacturers, ensuring accuracy of information.

iParenting operates one of the Internet's most popular communities for parents and parents-to-be at iParenting.com. The company is the content provider for four national magazines: Pregnancy, Baby Years, Women's Health & Fitness, and Pregnancy Buyer's Guide. iParenting Editor-in-Chief Elisa Ast All, MSJ, writes a syndicated monthly newspaper column and hosts an A.I.R.-nominated radio show, Points on Parenting.

Mom Inventors, Inc. Established by a mother and inventor in early 2003, Mom Inventors, Inc. is founded on the principle that many of the best and most unique ideas come directly from their target market Moms. In addition to developing its own brand of Mom Invented products, Mom Inventors, Inc., licenses products, as well as assists and supports other mom inventors in taking their product ideas to market (866-376-1122) / www.mominventors.com

Tamara Monosoff holds a doctorate of education and is a former member of the Clinton White House staff.

PRESS CONTACT:                   
Tamara Monosoff, CEO               
Mom Inventors, Inc.
125 Grover Lane
Walnut Creek, CA 94596            
925-932-6674 Office           
925-280-8224 FAX
e-mail protected from spam bots           
www.mominventors.com

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