Ed The Elephant Stampedes Into Wal-Mart

Select Wal-Mart stores first to introduce ground-breaking Ed The Elephant Child Safety Activity and Coloring Book With Stickers focusing on stranger awareness and child empowerment.

Timonium, MD August 20, 2004 -- ChildGuard America, LLC, developer of Ed The Elephant, a revolutionary child safety character, is pleased to announce that the Ed The Elephant Child Safety Activity and Coloring Book With Stickers, published by Dalmation Press, is now available at over 1,000 select Wal-Mart stores across the United States.

"We are thrilled that Ed The Elephant is now available to children nationwide, and we have no doubt that every child who participates in the activities from this book will learn valuable skills that will help keep them safe," said Bart Casper, President of ChildGuard America.

About the new Ed The Elephant Child Safety Activity and Coloring Book with Stickers

The entertaining new book features child favorites such as word searches, mazes, connect the dots, bright, colorful stickers and more. Each page has a safety message, and at the back of the book, there are safety tips for parents as well.

Casper continued, "while the new book is available at over 1,000 Wal-Mart locations, not every store will carry it. We suggest that if it cannot be found at a local store, that one should talk to the store manager to find out which nearest location carries it, or to call us directly."

It is estimated that over one million children each year are reported lost or missing here in the United States. Wal-Mart is well known for its outstanding community involvement, especially in the area of missing children.

Yvonne Stewart, CEO of ChildGuard America added, "Wal-Mart has once again given parents an opportunity to educate their children on an extremely important and somewhat difficult topic to talk about. However, with Ed The Elephant's new book, the process becomes easy and fun, as well as educational."

About ChildGuard America, L.L.C
ChildGuard America, L.L.C, formed in 2001, is dedicated to help reduce the incredible numbers of reported missing children here in the United States. Their book, Eds Safety Rules and Video I.D. Program, with Ed The Elephant, has drawn high praise from educators, schools, parents and most importantly, children. CGA believes that education and prevention are critical in raising a safety conscious child. The company is headquartered in Timonium, Maryland, with offices in Bentonville, Arkansas.

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